Google released its annual report on its efforts to secure its advertising network. For its AdWords network, Google has a policy of specific use for its advertisers, which are governed by more than a thousand employees scrutinizing advertisements deemed inappropriate. Over the year 2014, the Google had blocked 524 million believed to be fraudulent advertisements; this year, this figure rises to 780 million.
The manufacturers specialized in counterfeit products are also investing in their AdWords and Google claims to have blocked 10,000 websites and 18,000 accounts. But the Mountain View Company has also tackled the malicious ads, including phishing attempts. And last year 7,000 sites have been identified and added to blacklist.
The company has also attacked the pharmaceutical ads promoting unapproved products or accompanied by a misleading message. It was about 12.5 million advertisements. Among them there are those ads promising a drastic diet without any physical effort, an unrealistic promise resulting in the suspension of 30,000 websites.
Google also blocked more than 10 000 sites wishing to install unwanted software, and 17 million advertisements masquerading as a warning of the operating system and therefore inviting the user to click.
Looking ahead to 2016: As per blog posted by Sridhar Ramaswamy, SVP, Ads & Commerce, Google always updating its technology and policies based on feedback—and working to stay one step ahead of the fraudsters. In 2016, Google is planning updates like further restricting what can be advertised as effective for weight loss, and adding new protections against malware and bots. They want to make sure all the ads we see are helpful and welcome and they will keep fighting to make that a reality.
Google has blocked 780 million fraudulent advertisements in 2015 is written by Vivek Sharma
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